1. Price: We pass on our savings as we purchase our designer goods from bankruptcy, end of season, moving and other clearance sales and from factory employees who have be awarded clothing at deep discounts or received them as bonuses.

2. Quality: The vast majority of designer clothing is not hand-stitched by well-paid French and Italian artisans with years of training and experience. The truth is that most are made in factories in Turkey and China which have been licensed to produce them. We buy from the same factories.

3. Our Labels: In fact, the cloth used for our propietary brands is at least as good and often better than that of the designer labels.

4. Convenience: Not a lot of men, whatever their orientation, profess a love of shopping. Isn't it easier to get rid of your shopping from the comfort of your easy chair than to brave traffic jams, fight for parking and twiddle your thumbs in line at the cashier?

5. More Convenience: Some stores only sell a single designer label, unlike our wide selection. Do you want to trudge from one shop to another, trying to remember what the prices were, which looked best etc. and wait for clerks and cashiers in each?